Media Pioneer Pays It Forward

Rob Cooper

Entrepreneur and media executive Rob Cooper credits his education at SLUH for providing a strong foundation for his future success.

Rob Cooper ’90 has been building the web since there was a web. Over the course of his career as an entrepreneur, tech guru a­­nd media executive, he cofounded a company that was one of the pioneering developers of content and publishing systems of the early web, in addition to starting three other companies serving media, corporate and nonprofit clients worldwide. An intellectual and innovator, he attributes his foundation—and success—to his alma mater.

“I owe my entire career to St. Louis U. High and the foundation it provided me,” says Cooper, who grew up in the Pacific Northwest and St. Margaret Mary Alocoque Parish in South County.

At SLUH, Cooper was active with football, baseball, track and Sisyphus, but he found his home with Prep News. As Editor of Volume 54, Cooper says Jim Raterman, English teacher and former Prep News moderator, was his mentor and role model.

“Mr. Raterman had such an incredible influence on me,” he says. “He opened my mind to the possibilities and opportunities that language presented, and he taught me everything I’ve applied throughout my career, including managing and leading a team, as well as producing a publication, from conception to completion.”

Raterman inspired Cooper to pursue writing at Northwestern University, where he earned a B.A. with a focus on English/creative writing poetry and Slavic languages. Following college, in the early 1990s, Cooper applied the skills and leadership he acquired with Prep News to start Centerstage, a cutting-edge publishing and software company that was sold to Hollinger International in 2006.

In addition to Cooper’s transformative experience with Prep News, he is thankful for the opportunity to study Russian at SLUH. A member of the school’s first exchange contingent with Russia (then the Soviet Union), Cooper recalls his two-month trip with fondness and gratitude.

“It was foundational and cultivated a sense of responsibility and independence in me,” he says. “It also challenged me to expand my horizons and develop a global mindset that still helps me in my profession today.” Throughout his career, Cooper has held media management positions spanning the globe from the United Kingdom and Singapore to Japan and Australia.

Cooper is especially grateful for the trip because it was made possible by an anonymous donor. “My family could not afford for me to travel to the Soviet Union,” he says. “Mr. Morris (our Russian teacher) made special arrangements so I could go, and he did it in a way that nobody else knew and made me comfortable. To this day, I’m incredibly grateful for this.”

Cooper has shown his gratitude for his SLUH experience by remembering the school in his will, in addition to his annual charitable giving. After his lifetime, SLUH will receive a percentage of his estate.

He underscores the importance—and value—of planned giving. “It’s essential to plan for your future, especially if you are married and have kids. The process is easy and will benefit your loved ones in the future.”

Today, Cooper lives with his wife, Samantha, and two children, Alistair (11) and Dorothy (8), in the Boston area. He serves as managing partner at GHC Media Partners, a full-service media agency, and general manager of a local club baseball team.

“I feel it’s so important to give back to SLUH because of everything the school provided me,” Cooper says. “I owe everything to SLUH.”


If you’d like to learn how you can give back to SLUH through a gift in your will, like Cooper did, contact Linda Domeyer at (314) 269-2113 or ldomeyer@sluh.org.

A charitable bequest is one or two sentences in your will or living trust that leave to St. Louis University High School a specific item, an amount of money, a gift contingent upon certain events or a percentage of your estate.

an individual or organization designated to receive benefits or funds under a will or other contract, such as an insurance policy, trust or retirement plan

UNRESTRICTED USE AND PURPOSE
"I, [name], of [city, state, ZIP], give, devise and bequeath to St. Louis University High School [written amount or percentage of the estate or description of property] for its unrestricted use and purpose."

RESTRICTED USE AND PURPOSE
"I, [name], of [city, state, ZIP], give, devise and bequeath to St. Louis University High School [written amount or percentage of the estate or description of property] for [scholarship name or another specific purpose]."

able to be changed or cancelled

A revocable living trust is set up during your lifetime and can be revoked at any time before death. They allow assets held in the trust to pass directly to beneficiaries without probate court proceedings and can also reduce federal estate taxes.

cannot be changed or cancelled

tax on gifts generally paid by the person making the gift rather than the recipient

the original value of an asset, such as stock, before its appreciation or depreciation

the growth in value of an asset like stock or real estate since the original purchase

the price a willing buyer and willing seller can agree on

The person receiving the gift annuity payments.

the part of an estate left after debts, taxes and specific bequests have been paid

a written and properly witnessed legal change to a will

the person named in a will to manage the estate, collect the property, pay any debt, and distribute property according to the will

A donor advised fund is an account that you set up but which is managed by a nonprofit organization. You contribute to the account, which grows tax-free. You can recommend how much (and how often) you want to distribute money from that fund to SLUH or other charities. You cannot direct the gifts.

An endowed gift can create a new endowment or add to an existing endowment. The principal of the endowment is invested and a portion of the principal’s earnings are used each year to support our mission.

Tax on the growth in value of an asset—such as real estate or stock—since its original purchase.

Securities, real estate or any other property having a fair market value greater than its original purchase price.

Real estate can be a personal residence, vacation home, timeshare property, farm, commercial property or undeveloped land.

A charitable remainder trust provides you or other named individuals income each year for life or a period not exceeding 20 years from assets you give to the trust you create.

You give assets to a trust that pays our organization set payments for a number of years, which you choose. The longer the length of time, the better the potential tax savings to you. When the term is up, the remaining trust assets go to you, your family or other beneficiaries you select. This is an excellent way to transfer property to family members at a minimal cost.

You fund this type of trust with cash or appreciated assets—and may qualify for a federal income tax charitable deduction when you itemize. You can also make additional gifts; each one also qualifies for a tax deduction. The trust pays you, each year, a variable amount based on a fixed percentage of the fair market value of the trust assets. When the trust terminates, the remaining principal goes to SLUH as a lump sum.

You fund this trust with cash or appreciated assets—and may qualify for a federal income tax charitable deduction when you itemize. Each year the trust pays you or another named individual the same dollar amount you choose at the start. When the trust terminates, the remaining principal goes to SLUH as a lump sum.

A beneficiary designation clearly identifies how specific assets will be distributed after your death.

A charitable gift annuity involves a simple contract between you and SLUH where you agree to make a gift to SLUH and we, in return, agree to pay you (and someone else, if you choose) a fixed amount each year for the rest of your life.

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